DiamondRock Hospitality Company (NYSE: DRH) and Margaritaville Holdings announced Margaritaville Beach House Key West will open in the fall of 2021.
Located on the largest beach in Key West, Margaritaville Beach House Key West will welcome guests in the fall of 2021 after a $3 million investment to bring the Margaritaville state of mind to life throughout the recently renovated resort. Enhancements will include amenities and design aesthetics to drive incremental revenue and a fun, relaxing guest experience. The resort will feature signature Margaritaville food and beverage concepts, an expanded retail outlet, and family friendly amenities.
The property is currently known as the Barbary Beach House Key West (2001 South Roosevelt Boulevard), which recently underwent an $18 million renovation to create a leading resort experience with a tropical pool upgrade, newly installed lush landscape, a new lobby, and a complete transformation of all 186 spacious suites. Ocean Properties Hotels & Resorts currently operates the resort and will continue to manage the location.
Margaritaville is synonymous with Key West and as a leading leisure hotel brand
“We are excited to announce a new affiliation with Margaritaville at our Key West resort,” said Mark W. Brugger, President and Chief Executive Officer of DiamondRock Hospitality Company. “Margaritaville is synonymous with Key West and as a leading leisure hotel brand will drive more demand to the resort. The location already offers guests direct access to the oasis that is Key West’s largest and most beautiful stretch of beach, and yet is close to the famous Duval Street historic district with its distinctive shops, bustling restaurants, and colorful nightlife. We expect a significant improvement in the financial performance of the resort upon becoming a Margaritaville destination, as it provides a competitive advantage over other locations in Key West. For those heading to Key West for vacation, the Margaritaville Beach House Key West is the exact experience they are looking for. The Company will continue to look for ways to expand the relationship with other value-creation acquisitions and create more Margaritaville-branded hotels throughout the Florida Keys.”
Amenities of Margaritaville Beach House Key West will include poolside entertainment, daily refreshments, a 24-hour fitness center, kids’ activities, lawn games, and lounging hammocks throughout the grounds, as well as Hobie Cats, paddleboards, and kayaks. For weddings, meetings, and events, attendees will be able to flow from indoor banquet space to outdoor gardens and courtyards, complete with an event palapa. As an added feature, the property will coordinate beachfront weddings for guests looking to confirm or renew their vows with the Atlantic Ocean as an unforgettable backdrop. The resort is conveniently located just one mile from the Key West International Airport.
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