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“Just a Few Friends Key West” Labor Day Weekend Seeks Sponsors, Partners

To commemorate Key West’s favorite son and pioneer of the Trop Rock movement, a city-wide celebration of his legacy will be held during Labor Day weekend. Building on the impact of last September’s second line parade, which garnered 1.6 million views on the live stream and 8000 participants, organizers have planned a full weekend of events August 30 – September 1. This celebration aims to help support and energize local businesses during a slow time, raise money for the Bahamas Village Music Program and Reef Relief and provide an outlet for locals and visiting fans to memorialize Key West’s favorite son.

Opportunities include sponsorship of the lively walking ‘second line’ parade on Sunday, September 1 at 5pm, featuring a marching band procession along Duval Street. The parade will culminate at Truman Waterfront Park, where attendees will enjoy free music on the Friends of Bubba stage and festival activities. Stage sponsorship and vendor space is available.

Other opportunities include: happy hour listings, trop rock music venues, host bars for the Margarita bar crawl, restaurant competition for the opening night cheeseburger on the beach contest, watersports, excursions, exhibits and tours. All activities have the potential for a high return on investment.

Please reach out to Jill Snodgrass, Daily Plan-it or Paul Menta, First Legal Rum. Deadline is June 30.

For more information and updates on the celebration, visit and

Geoff Bergey

Florida Native, Traveler, Photographer, Lover of Life, Clouds and Key Lime Pie.

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